New Delhi: Event Business Academy (EBA) has announced the launch of a brand new scholarship programme, ‘12 for 2012’, which offers 12 free places on their Event Essentials course in July and August. EEMA (Event & Entertainment Management Association) is delighted that through this partnership talented young people from India and around the world will have the opportunity to study and gain first-hand experience of the key sporting and cultural events taking place in the UK this summer.
Based at the Graduate Centre of Lincoln College (Oxford University), EBA offers unique hands-on courses in event management to educate and inspire the next generation of event professionals. Attracting participants from across the globe, EBA courses teach the principles and practice of excellent event management, as well as on-the-ground learning experiences at this year’s key events, including Wimbledon and the London 2012 Olympic Games.
In order to open up this expertise to a global audience and promote the scholarship programme, EBA has joined forces with key international stakeholders such as EEMA;VisitBritain, Britain’s national tourism agency; Eventia, the official trade body for the UK event industry; the Gulf Education & Training Exhibition (GETEX) in Dubai; leading Chinese marketing communications agency, ACROSSCHINA; and additional partners in USA, South Africa and Singapore. A judging panel of senior executives will make the scholarship awards based on the stated criteria.
Jeff Hunter, Managing Director of EBA, said: “Weare excited to be offering these scholarship places on Event Essentials at such a defining time for the event sector. This is a once-in-a-lifetime learning opportunity that will inspire young people from around the world to get ahead in this growing, dynamic and increasingly global industry.”
AnkurKalra, General Secretary of EEMA, and member of EBA’s judging panel commented: “Weknow personally both the challenge and the privilege of training up the key event managers who will take this innovative industry to the next level in India and beyond. We share EBA/s values of excellence in event education, and we’re delighted that young event professionals in India will have the opportunity to both learn and contribute to Event Essentials this summer as best practice is shared by an international group of participants eager to enhance their skill sets”.
Simon Hughes, Chairman Elect of Eventia, added:“The variety of skills, knowledge and experience that needs to come together to create great live events, in all their forms, is huge. Event Essentials gives people practical experience, a real life understanding of the demands of the industry and a flavour of what it takes to succeed as an event professional.”
To view a video with more information on the scholarship programme and to apply online, visitwww.eventbusinessacademy.com/scholarship. The deadline for applications is midnight on Monday 30thApril 2012.